How Do You Pronounce "FÜM"?Updated a year ago

Is it said like "foom"? "Fum"? "Fume"?

This is one of the most common questions that we get when we are talking to people about FÜM - "How do you say that?!"  

FÜM is pronounced "f-you-m" and is basically said like "fume".

Let's break it down:

- The "F" is said the same way as the "f" in "fundamental" or "funny" (makes a "ffff" sound)

- The "Ü" is said the same way as the "u" in "perfume" or "costume" (it says it's own name)

- The "M" is said the same way as the "m" in "presume" or "zoom" (makes a "mmm" sound)

And together, we have FÜM! 

Words are funny, eh?